In partnership with

Morning friend ☕️

Welcome to the finale of Project Heisenberg, Episode 5 of 5. If you're joining now, today's question stands on its own. The earlier episodes are linked below.

I find it hard to say “we delivered it, but I can't show it helped yet” after people have worked so hard.

That's where I wanted to end this series: what benefit can Richard actually show the executive committee?

Grab your coffee. Let's chat!

Richard and Anand

Richard Vale, the CIO, and Anand, Head of Software Engineering, belong to the fictional world of my Scary Management novel. Their project began with a bottleneck: a finished product change waiting for three other teams before it could reach customers. Richard approved an experiment with this team to assess the wider migration. Then he moved its forecast to make room for an AI evaluation.

This is an imagined review after that first experiment. The wider migration is still ahead of them.

Richard opens the executive pack at Benefits: Faster delivery. Earlier customer feedback.

“Exco wants your recommendation on the wider migration,” he says.

Anand puts the release report beside it.

“Proceed. The first team got its change into production faster, without waiting for the other three. Product collected customer feedback earlier-”

“-which shapes what we build next,” Richard finished his sentence.

“Yes. That's the benefit we wanted to test.”

Richard turns to Rollout.

“And the shared library? Won't everyone end up waiting again?”

“We still need shared code and services,” Anand says. “We'll name an owner and let product teams contribute. Teams can adopt library versions separately. We'll keep service changes compatible with existing users, and automate checks against what those teams actually use.”

“So they don't all have to release together.”

“For compatible changes, yes. Breaking changes need an agreed upgrade window. And the owner needs time to maintain it. Otherwise we've built another queue.”

“Put that capacity in the rollout plan. What else are we carrying?”

“Support still has the old platform and the delayed self-service work. The AI evaluation's total effort isn't in yet, including setup, review and correction. We can’t claim any benefit to using AI yet.”

Richard writes Proceed with wider migration.

“I'll take that recommendation upstairs.”

“And the migration date?” Anand asks.

“Bring me the forecast for the whole programme.”

Richard closes the pack.

“We have the reason to proceed. Let's get the plan behind it.”

The five questions, together

Richard started with a migration proposal. By working through these five questions, he can now explain why the business should proceed:

  1. What are we buying, and why now? They named a recurring wait and what the product owner could do with the time.

  2. Is this the intervention that will help? They separated the delays and changed the release route alongside the approvals.

  3. What are we prepared to commit to? They started with one team; Richard now needs a forecast for the wider programme.

  4. What gives to make room? The AI evaluation took release time, and Support carried work longer. The rollout needs capacity too.

  5. What has changed, and what should we do next? Faster production and earlier feedback give Richard a reason to recommend the wider migration.

The answers belong together. They shape what the business should fund, promise and make room for. Finance, Product, Operations and other dependency owners still have work to do; these five questions are a way into their conversation.

What I take from the series

In the trailer, I said I wanted to understand the CEO, CIO and Engineering Head's thinking so I could support my Engineering Head more usefully.

Writing these conversations is how I explore the connections between management, training, the characters and what I've lived through.

Project Heisenberg has helped me connect the delivery conversation with what Richard has to answer for upstairs.

Take this into the room

For a project you're part of, try writing a short note with these five lines:

We're investing in _____, because _____ matters now.

The constraint this approach should remove is _____; it will leave _____.

The next commitment covers _____, on the understanding that _____.

To make room, _____ moves or costs more, affecting _____.

The evidence so far is _____. I recommend _____ next; _____ owns that decision, and we'll revisit it when _____.

An empty line is useful if you name who could help fill it. You may hold delivery evidence without owning the investment decision.

Key Takeaway

A project recommendation connects the business reason, the proposed intervention, the commitment, its trade-off and the evidence for what happens next. The five questions help you bring your part of that conversation into the room.

Which of those questions does your next project update help answer?

We began with Richard circling a finished change that couldn't reach customers. We leave him with customer feedback shaping what gets built next, and a migration recommendation he can defend.

Thanks for following Project Heisenberg with me. I hope the next conversation about your project makes a little more sense from both sides of the table.

Until next time, friend ☕️
Vaugan

Project Heisenberg: catch up on the five questions

  1. Episode 1: What are we buying, and why now? — The business reason behind the proposal.

  2. Episode 2: Is technology the thing holding us back? — The constraint the project can actually remove.

  3. Episode 3: I gave them a date I couldn't defend — What people understand us to have promised.

  4. Episode 4: Can AI speed this up? What has to wait? — The cost of adding another priority.

If a colleague is preparing a project recommendation, you're welcome to share the series with them.

Next week on Scary Management:

A new series begins!

After the wider platform migration is complete, Richard has a new question for Anand:

“The teams can release more independently. Why are stakeholders still complaining about delivery?”

Anand turns to Werner, the man who brought rituals and routines to the Sharks. This time, Werner follows one piece of work from request to customer.

The teams are busy.
So where’s the package?

Join us for The Transporter — Episode 1: The Package Must Arrive.

Uncle Maga’s Chess Puzzle

This section is in honour of my late father-in-law Uncle Maga, who rekindled my love for chess.

Solution here

Check out this week’s sponsors!

200 Ways To Make Money With AI

Turns out, AI is good for more than writing emails and generating LinkedIn posts. This guide is packed with 200+ actionable ways to build income with AI.

Inside you'll discover:

  • 200 curated AI income ideas for beginners and pros alike

  • Easy-to-start opportunities you can launch this week

  • Real world applications for today’s top AI tools

  • AI powered business models built for today’s economy

  • Creative ways to turn trends into revenue

AI is changing how people work and how people earn, far beyond the simple “write me an email” prompt. Discover the possibilities and download the free guide to start cashing in today.

Build or buy your support agent? Both skip the number.

Buying or building your customer service agent both carry a cost the pitch skips: maintenance if you build, flexibility if you buy. Running Agents in Customer Work is four conversations on agentic AI in customer ops, this one on build vs. buy. Register now, four Tuesdays, 10 a.m. PT.

Fiction note:

Richard Vale and Anand are fictional characters from Scary Management. This is an imagined project review, not an account of a real employer.

Walter White and Breaking Bad appear here as pop-culture parody. This newsletter is not affiliated with or endorsed by the show's creators or rights holders.